WWU Give Day 2026

For 50 years, the College of Business and Economics at Western Washington University has prepared students for the ever-changing landscape of business, technology, and the economy. 

There’s never been a better time to invest in the future of business and economics. As our students rise to meet the demands of a rapidly evolving world, we remain deeply committed to supporting and celebrating their growth and achievements. 

Your contribution helps drive initiatives in career preparedness, student mentorship, digital badges for skill-building, and professional development — ensuring our students continue to thrive for years to come.

At CBE, we prepare students for a successful transition from the classroom to the professional world. Our programs cultivate the competencies, behaviors, and mindsets valued by employers and essential for lifelong career advancement. Aligned with the National Association of Colleges and Employers (NACE) standards and tailored to the needs of business and economics disciplines, these competencies include:

• Professionalism and Work Ethic
• Communication and Interpersonal Effectiveness
• Leadership and Teamwork
• Critical Thinking and Problem Solving
• Career and Self-Development
• Equity, Inclusion, and Global Awareness

Your support is vital to advancing these competencies through coordinated curricular, co-curricular, and experiential learning opportunities—helping students from recruitment through graduation, and building a sustainable framework for continuous improvement and employer alignment.

By joining us in our mission, you are investing in the financial well-being of our students, the prosperity of our community, and the future of business and economics in Washington state. Your support will enable us to:

• Leverage Industry Partnerships: Collaborate with employers and key donors to develop digital badges aligned with CBE Learning Initiatives. This includes employer workshops, corporate-branded pathways, and career fair partnerships.
• Build Peer Engagement Pathways: Expand student engagement with digital badges through innovative programs like Badge Drops, marketing campaigns, gamified incentives, and training on how to showcase their badges to employers.
• Scale Our Programming: Transform institutional knowledge into documented standards and best practices, allowing CBE departments to easily launch new custom badges and ensuring consistency and excellence across all programs.