Make an impact on inclusive excellence in WWU MARKETING!

Our Goal

Our goal for 2026 is to achieve 100 Give Day donations so that we can continue delivering our excellent student and alumni programs. With your generous Give Day support, we will award 25 marketing students with needs-based scholarships. 

How Your Donations Make an Impact

• Need-Based Scholarships: 
  • Every donation contributes directly toward funding scholarships for 25 marketing students, ensuring that financial need does not hinder the pursuit of academic excellence.
• Student Career Readiness:
  • Your gift helps to get every marketing student career ready so that they can make an impact from Day One. 
• Student and Alumni Engagement:
  • Funds support networking events that bring students and alumni together to forge valuable industry connections. 
  • Career preparation programs designed to equip our community with the skills needed to succeed in marketing. 
• Emergency Relief & Community Support:
  • Donations provide emergency relief for students facing unexpected challenges.
  • Support for the Student Marketing Association, fostering an inclusive community of current and future marketing professionals.  

Our Commitment to Inclusive Excellence

At the WWU Marketing Program, we are dedicated to building a vibrant and inclusive community. Your contributions directly support our mission by: 

• Advancing Inclusive Excellence
• Enhancing Career Readiness
• Promoting Sustainability throughout our programs

Through engaging, educating, and nurturing our community of marketers, we empower our students and alumni to connect the dots between the marketing program, the broader industry, and society at large. 

Your Impact

YOUR DONATIONS MAKE A DIFFERENCE 

-- SOCIAL MEDIA INTERN --

Our social media intern is fully funded by Give Day donations. 

This position focuses on inclusive community building in the Marketing Program. And for the last four years, your donations have support this incredibly successful position which has helped elevate the marketing program within the college and university. 

 -- SCHOLARSHIPS --

Half of all donations to the Marketing Program on Give Day will go directly to student scholarships! Thanks to generous donors like you, over the last 5 years we have given out over $50,000 in need-based scholarship to marketing program students. You can help us support marketing students at Western with a donation today!

Your 2025 gifts supported an additional $11,000 in need-based Give Day scholarships for WWU Marketing students.

-- SMA: Student Marketing Association --

Your gifts have allowed the department to support the Student Marketing Association, our 100% student-led club.

Your generosity allows us to support the annual SMA Case Competition, hire professional photographers to provide LinkedIn headshots for SMA members, and support SMA networking events.

-- EXTRACURRICULARS AND EVENTS --

Your support provides marketing students with invaluable professional and career-readiness experience, including the planning of and participation in annual events like the Marketing Career Launch and Holiday Mixer.

-- Here is what else your generosity has done -- 

Funded our Behavioral Research Lab.

Supported students' participation in conferences, events, professional readiness activities, co-curricular experiences, and networking opportunities.

Supported our faculty with research materials, professional development opportunities, and conference funding.

Funded alumni engagement events that help connect our students and grow our program.

Half of your gift goes directly to need-based student scholarships. In these uncertain times, need-based scholarships continue to be important to students. We have disbursed over $40,000 in need-based scholarships over the past few years - and it is all thanks to you!

Part of your gift also provides financial support to students in need through our Marketing Program Professional Development and Relief Fund. In its first few years, this fund has disbursed $2,000 in support to our students for essentials like food, transportation, and textbooks. 

How You Make a Difference

• Make a donation of any amount on Give Day – all the funds go directly to the department.
• Get a friend (or two) to donate!
• Keep being engaged with us and stay in touch via our social media channels like Facebook and Instagram

Alumni, faculty, and students mingle at alumni events in Seattle...