You can still participate! Click here to make a last-chance gift! Stay tuned for more info about WWU Give Day 2025 on April 24, 2025!
Marketing Program

Make an impact on inclusive excellence in WWU MARKETING!

Our Goal

Our goal is to reach 100 Give Day donations for 2024 so that we can continue to provide our excellent student and alumni programs, and be able to award 25 marketing students with need-based scholarships funded by your give day donations.

With the funds we raise from our amazing Give Day donors, we support need-based scholarships, networking events for students and alumni, career preparation programs, emergency relief for students, and the Student Marketing Association, all with a focus on developing an inclusive community of marketers. 


Every donation directly supports our marketing students and our mission of Inclusive Excellence, Career Readiness, and Sustainability. In the WWU Marketing Program, we strive to create a sense of community through engaging, educating, and nurturing a successful and diverse community of marketers so that our students and alumni can forge connections between the marketing program, marketing industry, and society at large. 

Your Impact

YOUR DONATIONS MAKE A DIFFERENCE 

-- SOCIAL MEDIA INTERN --

Our social media intern is fully funded by Give Day donations. 

This position focuses on inclusive community building in the Marketing Program. And for the last three years, your donations have support this incredibly successful position which has helped elevate the marketing program within the college and university. 

 -- SCHOLARSHIPS --

Half of all donations to the Marketing Program on Give Day will go directly to student scholarships! Thanks to generous donors like you, over the last 5 years we have given out over $40,000 in need-based scholarship to marketing program students. You can help us support marketing students at Western with a donation today!

Your 2023 gifts supported an additional $13,000 in need-based Give Day scholarships for WWU Marketing students.

-- SMA: Student Marketing Association --

Your gifts have allowed the department to support the Student Marketing Association, our 100% student-led club.

You generosity allows us to support the annual SMA Case Competition, hire professional photographers to provide LinkedIn headshots for SMA members, and support SMA networking events.

-- Here is what else your generosity has done -- 

Funded our Behavioral Research Lab.

Supported students' participation in conferences, events, professional readiness activities, co-curricular experiences, and networking opportunities.

Supported our faculty with research materials, professional development opportunities, and conference funding.

Funded alumni engagement events that help connect our students and grow our program.

Half of your gift goes directly to need-based student scholarships. In these uncertain times, need-based scholarships continue to be important to students. We have disbursed over $40,000 in need-based scholarships over the past few years - and it is all thanks to you!

Part of your gift also provides financial support to students in need through our Marketing Program Professional Development and Relief Fund. In its first few years, this fund has disbursed $2,000 in support to our students for essentials like food, transportation, and textbooks. 

How You Make a Difference

  • Make a donation of any amount on Give Day – all the funds go directly to the department.
  • Get a friend (or two) to donate!
  • Keep being engaged with us and stay in touch via our social media channels like Facebook and Instagram



Alumni, faculty, and students mingle at alumni events in Seattle...




2
Match
Recent Grad Match Opportunity!
Thank you new Vikings! You've raised an additional $3,000 in support for current WWU students and programs!
$3,000 MATCHED
Completed
2
Match
The Number One Vikings Match!
Thank you, Vikings! You who made the first $1,000 in gifts earned an ADDITIONAL $1,000 through a generous match!
$1,000 MATCHED
Completed
$750
2,000th Donor Challenge!
Thank you! The 2,000th donor has unlocked an additional $750 for the designation of choice.
2,000 / 2,000 Donors
Completed
$5,000
Last Call!
Thank you! You've unlocked an additional $5,000 as a matching gift!
Completed
Leaderboard
Lunchtime Crunchtime
Thanks, Vikings! You've unlocked an additional $5,000 in support for students on your lunch break.
Rank Prize Lunchtime Crunchtime Challenge Donors
1 $2,500 Cross Country & Track and Field 90
2 $2,500 Western Symphony Orchestra 57
3 Varsity Volleyball 49
4 Men's Rowing 28
5 Ice Hockey 15
Ended
2
Match
Early Bird Challenge!
Thank you! Your generosity has unlocked an additional $5,000 match before most people even got up for the day!
Completed
$750
3,000th Donor Challenge!
Thank you, Viking supporters! We haven't hit 3,000 yet, but we're still tallying all the offline gifts we've received and will update the numbers ASAP!
Completed
$2,000
Night Owl Challenge
Thank you! Your gifts helped raise an additional $2,000 for the Western Welcome Scholarship!
2,615 / 2,615 Gifts
Completed
Leaderboard
The Battle for Business!
The department in CBE with the most unique donors at the end of Give Day will receive an additional $1,000! Final results available after we finish processing all the gifts. Fake donor names may disqualify the department.
Rank Prize The Battle for Business! Donors
1 $1,000 Marketing Program 94
2 MSCM & Operations 55
3 Accounting Department 37
4 International Business Program 30
5 Make Waves with the Moss Adams Student Success Ctr 22
Ended
Gifts to Marketing on Give Day!
Rank State Gifts
1 WA 73
2 ID 5
3 OR 2
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Questions? See our FAQ.

Or you can contact us at giving@wwu.edu.