Our Goal

This year, our goal is to reach 100 Give Day donations. Last year, we raised over $16,000 - this year we think we can get to $18,000.  Every donation directly supports our marketing program, which emphasizes Inclusive Excellence, Career Readiness, and Sustainability.

All Give Day gifts are matched - this makes Give Day the very best day to support the program!

"Without our donors I wouldn't have the opportunity to connect so many of our marketing students. It is through their generous donations that I am able to serve as the Social Media Assistant for our department and tackle issues such as representation in the department so that all students feel valued. It is also through our alumni network that that we as students can better prepare for life after college. Their advice and commitment to the program never goes unnoticed and is always extremely appreciated. It is through the support and involvement of our donors, alums, faculty, professors, and more that we as marketing students feel motivated, inspired, and cared for. Thank you for all that you do."

Mariana Urrea

Marketing Student and Marketing Program Social Media Assistant

Mariana's position is fully funded with donor dollars!

Our Plan

Half of your gift goes directly to need-based student scholarships. In these uncertain times, need-based scholarships will be even more important to students without the means to finance their education on their own. We have disbursed nearly $20,000 in need-based scholarships over the past few years - and it is all thanks to you!

Part of your gift also provides financial support to students in need through our new Marketing Program Professional Development and Relief Fund. In its first year, the fund has disbursed nearly $1500 in support to our students for essentials like food and textbooks. Here's what the student recipients have said about the impact of the fund:

"Thank you so much. This is going to help me tremendously."

"Thank you very much! I really appreciate it!"

"Thank you, this really means a lot right now."

Here is what else your generosity has done:

• Allowed us to hire a marketing student Social Media Assistant to promote engagement and increase representation in our program
• Funded our Behavioral Research Lab
• Sponsored the Student Marketing Association, our 100% student-led club
• Supported students' participation in conferences, events, professional readiness activities, co-curricular experiences, and networking opportunities
• Sponsored our annual case competition
• Supported our faculty with research materials, professional development opportunities, and conference funding
• Funded alumni engagement events that help our students and program grow

How You Can Help

• Make a donation of any amount on May 27th – all the funds go directly to the department and will be matched
• Get a friend (or two) to donate!
• Become an ambassador for the WWU Marketing Department (link to directions)
• Keep being engaged with us and stay in touch via our Facebook and Instagram

"I am so thankful for the strong community the marketing program has built at Western Washington University. The faculty, advisors, and staff have continued to support me and other students with resources and opportunities (even during a pandemic).  Thank you to the alumni and donors who make it possible for me to further my education, connect me with industry professionals, and prepare me for life after graduation."

June Jeng

Marketing Student and President of the Student Marketing Association

Alumni, faculty, and students mingle at an alumni event in Seattle

Students keep it light during the annual Marketing Case Competition